Insights
What the audits turn up.
New research published the first Tuesday of each month.
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October 9, 2026
We graded 828 Valley businesses in one pass. One got an A.
One A, 28 Bs, and 506 Ds and Fs. The average local business website scored 66.3 out of 100. Here is what a single sweep of the Valley actually found.
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August 23, 2026
Your web person is probably not the problem.
Almost every problem we find has been sitting there for months. Not because someone did bad work. Because watching was never part of the arrangement.
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August 23, 2026
We emailed 49 local businesses. 21 of those emails never arrived.
Not one bounced because we had the wrong address. Four in ten of the businesses we contacted cannot receive email sent to the address on their own website.
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August 23, 2026
I looked up 212 Phoenix businesses. 86 of them do not have a website.
Not a bad website. None at all. What a summer of audits across the Valley actually turned up.