Most local businesses are better than their website says they are.
That gap is the whole job. Find it, fix it, then keep it from coming back.
Every engagement starts with a grade.
Before anything gets quoted, your site gets scored out of 100 across five factors: Clear CTA, Trust Signals, Local SEO Presence, Mobile Experience, and Site Health.
You get the score and the factor breakdown. We walk through what it means together, and you decide from there.
No proposal document, no discovery call that turns into a pitch.
Or email connect@dubestrategy.com.
These are not add-ons. They are what the monthly retainer buys, at every tier.
- Website design and development
- Static, fast, and present in the source code. Built so it works when scripts fail and so search engines can actually read it.
- Local SEO
- Being findable when somebody a few miles away searches for what you do.
- Google Business Profile
- For most local service businesses the profile out-earns the website for phone calls, and almost nobody manages it. Posts, photos, hours, categories, and questions kept current.
- Reviews
- Getting them consistently, and responding to all of them.
- Monitoring and care
- Uptime, backups, updates, security, and broken-link checks, with a written note every month covering what was found and what was fixed.
Available alongside an active retainer, not sold on their own.
- Content and blog, 2 posts per month
- $350/month
- Written for your customers and for search, on a real schedule.
- Content and blog, 4 posts per month
- $650/month
- The volume that actually moves SEO.
- Email and newsletter, 1 send per month
- $250/month
- The one channel you own outright.
- Email and newsletter, 2 sends per month
- $400/month
- Social media management
- $400 setup, then $350 to $900/month
- Steady, 8 posts on one platform, $350/month. Active, 12 posts on two platforms, $550/month. Full, 20 posts on two platforms with inbound message handling, $900/month. Each additional platform is $100/month. Regulated businesses (healthcare, legal, financial, or licensed trades), add $150/month.
- Ad strategy
- $1,200 one time
- Audience research, campaign structure, budget recommendation, copy and creative direction, and conversion tracking, set up in your own ad account and handed to you.
- Referral network build
- $1,200 setup, $250/month optional upkeep
- Sourcing and researching the businesses and people who should be sending you work, then building the contact system and outreach materials to reach them.
- Creator and influencer sourcing
- $500 project or $250/month
- Finding local creators who fit your business and handling the introduction and coordination. Sourcing and coordination, not guaranteed placement.
- AI enablement
- $750 one time
- Setting your team up to use AI for content, quoting, and customer response, with a prompt library built around your business and a working session to hand it over.
- Print and collateral
- $250 to $500 per piece
- Brochures, rack cards, and signage that match the rest of it.
- Follow-up automation
- Scoped per business
- Lead follow-up, estimate follow-up, and customer re-engagement systems.
Small businesses across the Valley.
The rubric is the same for every business we score. The plan never is.
After a storm, people search on a phone from their driveway and call whoever answers first. We make the phone tappable from the top of the page, put your ROC number where people look for it, and get your storm and repair pages built so they are findable before the season, not during it.
July decides your year. We watch it year round, keep the contact path working, and make sure you show up for the cities you actually cover instead of one page that says Arizona.
Emergency work goes to whoever is easiest to reach. We cut the distance between landing on your site and reaching a human, put your reviews where they do work, and clean up the name, address, and phone mismatches that keep you out of local results.
Licensing is the whole trust question and most sites bury it. We put your ROC number and credentials in front, fix the technical problems nobody told you about, and build the service pages that let people find the specific work they need.
Someone three blocks away is deciding right now. We make sure your hours are right everywhere they appear, your menu loads on a phone without pinching, and your booking or ordering link actually works.
January is the whole year in one month. We get your schedule and trial offer reachable in under a minute, put member results where they are visible, and make sure you are found by people searching for a gym near them rather than in general.
Trust is the product, and search engines hold health and finance content to a higher standard. We put real credentials and a real person in front, harden the server, and build pages a qualified person has reviewed.
People book on a phone, usually at night, usually after seeing a photo. We get your booking link working in one tap, put your work where it can be seen without hunting, and make sure your hours and services are right everywhere they appear.
Foot traffic is people who already know you exist. We build the pages that reach the ones who do not, get your inventory or events findable, and make sure the link in your bio does not lead somewhere broken.
Not on this list? Call and ask.
How an engagement runs
Step one. Intake and your Brand DNA.
One intake form. We ask the questions that tell us the story of your business: what you do, why you do it, and what makes your company a company. We collect your logos, your colors, your voice, and the look you want to keep. We also ask what you will not put on your website.
Within three business days you get your Brand DNA. That document is the source of truth for your business, and we do not change it without you. Everything we build comes back to it.
Step two. The deep dive.
The grade told you the score. The deep dive tells you why. If your trust signals are not working, we find out exactly which ones and what is failing.
Step three. Repair first.
From the deep dive we build a repair plan, and you see it before we start. Then we fix what is broken. Every site gets to a healthy operating standard before anything else begins.
Step four. Then the rest of your package.
Once the foundation holds, we move into what your tier covers. Search, ads, content, whatever you signed up for.
Repair first. Growth second.
Go to the doctor and your chart is already there. Everything anyone has ever done, when, and why. Nobody thinks that is generous. That is just how it works.
Almost nobody does that for your website. Work gets done, or it does not, and you find out months later either way.
Every time we touch your site you get a report. What changed, why it matters, what to expect. Down to a corrected typo.
Transparent Pricing
Four published tiers, starting at $800 for month one and $300/month after. Full breakdown on our Pricing page.
We do not manage your ad spend.
We will build the strategy, the structure, the tracking, and the creative direction, and set it up in an account you own. Then you run it.
Daily spend management is a different job with a different risk profile, and taking it on badly is worse than not taking it on. If you want someone in the account every day, we will tell you that straight rather than sell you something we should not.
Start with the grade.
Find out where your site actually stands. Then decide.
Get Your DSP GradePrefer to talk. (602) 625-5655
Or email connect@dubestrategy.com.
More questions. Read the common questions.